Titan Builds Paid Demand from Scratch with MetadataONE

The Challenge

Before MetadataONE, Titan relied exclusively on organic leads from Salesforce AppExchange listings and SEO. The company had zero paid leads entering the pipeline.

"We didn't have a single paid lead coming in. Everything was organic or from AppExchange."
— Adi Hagag, VP of Marketing, Titan

Key challenges included building paid demand from zero, proving paid could generate quality pipeline, and operating with a very lean team — one paid media manager and a small product marketing group.

The Solution

Titan launched its first-ever ad campaign using MetadataONE, bypassing agencies and manual channel setup. The platform provided a unified system for multi-channel campaign management across Google, LinkedIn, Meta, and Bing — with automated budget optimization, Spotlight attribution for full-funnel visibility, and simplified audience targeting for Salesforce users.

Titan utilized six months of MetadataONE Managed Services for expert onboarding, technical setup, conversion tracking, and form integrations.

"After years of neglect and poor data hygiene, we wanted Metadata's experts to help us sort out tracking and conversion tags. The Metadata team was able to fix this in weeks."
— Adi Hagag, VP of Marketing, Titan

Key platform capabilities driving results:

• Bid Agent: Optimizes bids dynamically across LinkedIn and Google
• Audience Builder: Enables Salesforce persona targeting for non-AppExchange buyers
• Spotlight: Tracks and re-engages high-intent accounts with warm retargeting
• Multi-Channel Control: Google drives bottom-funnel results; Meta and LinkedIn expand reach

The Results

After launching with MetadataONE, paid demand became a core GTM engine for Titan — delivering transformative results:

• $1M+ in triggered pipeline in under 8 months
• ACV increased 45% — from $8.5K to $12K on paid leads
• +100% paid leads generated (from zero)
• 1.70x pipeline ROI (marketing-triggered)
• 1.40x revenue ROI (cohort-based)
• $2M in annual ad spend managed by one person

"The ACV on paid is higher than organic. We're reaching bigger buyers — VPs of Sales and Ops, not just Salesforce admins."
— Adi Hagag, VP of Marketing, Titan

"Without Metadata, I'd need two or three more employees. Budget management and attribution automation make it possible to run $2M in annual ad spend."
— Adi Hagag, VP of Marketing, Titan

Titan plans to double ad spend in 2026 while maintaining sub-$2K cost-per-MQL efficiency.

"If I didn't have audiences, I couldn't run Facebook. If I didn't have budget management, a one-person operation wouldn't be enough. If I didn't have Spotlight, my attribution would be garbage. Metadata allows us to optimize and scale at a pace no human could alone."
— Adi Hagag, VP of Marketing, Titan